Augmented Reality (AR) is a technology that combines two-dimensional or three-dimensional virtual objects into reality or reality and then generates or projects them in real time. AR can be used to help visualize or display abstract concepts for understanding and structure an object. The essence of AR is interfacing to place virtual objects into the real world AR applications are closely related to multimedia itself, in practice AR applications are designed to provide interaction and more detailed information from an object in two dimensions or three dimensions. The use of Augmented Reality technology in multimedia is very influential in several fields, namely in the fields of education, health, entertainment, business, manufacturing, military, engineering design, robotics, and so on. In today’s sustainable development, the role of AR is very appropriate to be applied in various multimedia fields, because it will increase interaction and effectiveness in delivering information. In the field of education, AR technology can stimulate the mindset of students to think critically about problems and events that occur in the environment or everyday life.
We will soon see an even more advanced revolution through augmented reality.
Now our Instagram account stories come alive with augmented reality aka AR Filter. We can use filters that blend with reality so that it looks more alive and real. For example, filters rain money, faces with many eyes, to turn into certain cartoon characters. Our face is not only replaced with the face of a cartoon character, but this character will also move his eyes and lips. Very real. These creators used tools produced by Spark AR Studio.
Actually the Instagram move is nothing new. Snapchat has been doing this since 2018 through the Lens Studio tool. Snapchat announced that there are 250,000 creators who have created their own AR Filters and have been viewed by other users up to 15 billion times. The presence of these creators has now become a new field of livelihood. Like creators on Instagram and Youtube, these AR Filter creators work with various brands. They are paid one thousand to thirty thousand dollars per project.
Of course the popularity of filters brought Snapchat back to its former glory in a flash. Snapchat soon gained 13 million new users. Last April, Snapchat also made a big show of releasing a more ambitious filter project. This time, we can only use those filters in iconic locations around the world. For example, when we go to the Eiffel Tower and point the camera, a special AR Filter will appear there. If we go to an iconic place in another part of the world, the filter that appears will be different.
Now photography is no longer just producing good photos from handheld cameras or smart phones. We have entered an era where through photography a new reality can be created. This reality cannot be seen with the naked eye but through applications. Filters have created a world full of imagination. When pointing the camera at a building, we don’t see an ordinary skyscraper. The building can actually swerve, have eyes, spit out rainbows, and shoot fireworks from the top.
The following is an example of AR in Instagram posts (muscle, beard and tattoo effects)
See this post on Instagram
whole evolution of photography can be enjoyed as Snapchat continues to collect hundreds—or maybe thousands—of photos every day from an iconic place in the world. By adding new photos every day, the filters that will be used in Snapchat to be more accurate from various points of view can also offer new insights. Although this has not been done by Instagram, it is not impossible that Instagram will soon take the same steps. Just like when Instagram “stealed” Snapchat users when they started adding stories and filters to their stories. We will soon see an even more advanced revolution through augmented reality.